What is DOOH Advertising?
Digital Out-of-Home (DOOH) advertising is the modern evolution of traditional billboards and posters but smarter, more dynamic, and more targeted. Instead of static ads on walls or poles, DOOH uses digital screens in real-world locations to display video, animations, and real-time content. It grabs attention, delivers your message clearly, and puts your brand in front of people as they move through their daily lives.
What is DOOH Advertising?
Digital Out-of-Home (DOOH) advertising is the modern evolution of traditional billboards and posters but smarter, more dynamic, and more targeted. Instead of static ads on walls or poles, DOOH uses digital screens in real-world locations to display video, animations, and real-time content. It grabs attention, delivers your message clearly, and puts your brand in front of people as they move through their daily lives.
Why DOOH Works
DOOH grabs attention where it matters most, in the real world. Unlike online ads that can be skipped or ignored, digital screens in high-traffic venues are unmissable. Your brand shows up at the perfect moment: when people are relaxed, social, and open to influence.
High Impact:
Vibrant digital screens stand out in busy environments.
Unskippable:
Unlike social media ads, DOOH can’t be blocked, ignored, or scrolled past.
Targeted Placement:
Ads are shown in specific venues and times to reach a defined audience.
Top-of-Mind Visibility:
Placed at eye level where people are socializing, relaxing, and open to influence.
Our Version of DOOH
We’ve taken DOOH and embedded it directly into nightlife culture with sleek 32-inch digital screens on vending machines across popular bars and pubs. That means your brand shows up in high-traffic social venues, reaching 18–35 year-olds while they’re out, engaged, and paying attention.
We offer flexible campaign options, from single-venue takeovers to multi-location visibility so you can choose the reach that fits your brand and budget. This isn’t just advertising. It’s real-world visibility where attention still matters.
📍 Location-Based:
Ads placed in high-footfall nightlife spots.
🎯 Laser-Targeted:
Seen by young adults 18–35, in a relaxed, open-to-buy mindset.
📺 High Visibility:
Our 32-inch HD touchscreens play your ads on loop during peak hours.
💰 Cost-Effective:
Get seen in the real world for less than social media CPCs.
🚀 Ad-Only Focus:
We don’t sell products just ad space. 100% attention on your brand.
Our Version of DOOH
We’ve taken DOOH and embedded it directly into nightlife culture with sleek 32-inch digital screens on vending machines across popular bars and pubs. That means your brand shows up in high-traffic social venues, reaching 18–35 year-olds while they’re out, engaged, and paying attention.
We offer flexible campaign options, from single-venue takeovers to multi-location visibility so you can choose the reach that fits your brand and budget. This isn’t just advertising. It’s real-world visibility where attention still matters.
📍 Location-Based:
Ads placed in high-footfall nightlife spots.
🎯 Laser-Targeted:
Seen by young adults 18–35, in a relaxed, open-to-buy mindset.
📺 High Visibility:
Our 32-inch HD touchscreens play your ads on loop during peak hours.
💰 Cost-Effective:
Get seen in the real world for less than social media CPCs.
🚀 Ad-Only Focus:
We don’t sell products just ad space. 100% attention on your brand.
See It in Action
Who Is It For
Our digital screen advertising is built for brands that want real-world visibility, not just impressions lost in a feed.
Alcohol & Beverage Brands
Reach drinkers where decisions are made: at the bar.
Event Promoters & Venues
Push your next gig, party, or launch to the nightlife crowd.
Delivery & Food Services
Catch customers when they’re hungry, social, and ready to order.
Fashion & streetwear brands
Get seen by the trendsetters in social spaces.
Local Businesses
Promote services directly to your neighborhood audience.
Lifestyle Brands
Speak to a relevant, engaged adult audience.
Apps & Startups
Target tech-savvy young adults in a high-energy setting.
Entertainment & Streaming Platforms
Promote shows, music releases, or apps to a crowd already tuned into culture and looking for what’s next.
Bottom line:
If your customers go out, socialize, or spend time in bars and pubs, your brand belongs on our screens. Whether you're building awareness, launching something new, or driving local foot traffic, this is for you. Our screens offer direct, hyper-targeted advertising in real venues, reaching real people at the right moment. It's local, it's powerful, and it's built to get you seen not just scrolled past.
Who Is It For
Our digital screen advertising is built for brands that want real-world visibility, not just impressions lost in a feed.
Alcohol & Beverage Brands
Reach drinkers where decisions are made: at the bar.
Event Promoters & Venues
Push your next gig, party, or launch to the nightlife crowd.
Delivery & Food Services
Catch customers when they’re hungry, social, and ready to order.
Fashion & streetwear brands
Get seen by the trendsetters in social spaces.
Local Businesses
Promote services directly to your neighborhood audience.
Lifestyle Brands
Speak to a relevant, engaged adult audience.
Apps & Startups
Target tech-savvy young adults in a high-energy setting.
Entertainment & Streaming Platforms
Promote shows, music releases, or apps to a crowd already tuned into culture and looking for what’s next.
Bottom line:
If your customers go out, socialize, or spend time in bars and pubs, your brand belongs on our screens. Whether you're building awareness, launching something new, or driving local foot traffic, this is for you. Our screens offer direct, hyper-targeted advertising in real venues, reaching real people at the right moment. It's local, it's powerful, and it's built to get you seen not just scrolled past.
POPULAR QUESTIONS
FAQ's
Where can I buy a vending machine in South Africa?
You can buy vending machines directly from Puff Paradise Vending, a supplier of modern, digital vending machines across South Africa. We offer vape, snack machines, cold drink machines, and interactive touchscreen vending machines designed for high-traffic venues. Every machine comes with built-in digital screens that can also run advertising.
How much does a vending machine cost in SA (2025 guide)?
Vending machines in South Africa typically range from R30,000 to R120,000, depending on the size, capacity, and features:
Small snack/cold drink machines → from R30,000.
Mid-size machines with digital screens → around R60,000–R80,000.
Large, fully digital touchscreen vending machines → R100,000+.
To help new buyers, Puff Paradise Vending offers a free Vending Machine Starter Guide. It explains setup, locations, and how to start earning from your machine.
Download the "free Vending Machine Starter Guide" below:
https://drive.google.com/file/d/1IRIeA504__cpti1ybBQq_yAB4Zz7Rjge/view?usp=sharing
What vending machines are best for bars, pubs, and nightclubs?
For nightlife venues, the best option is the "D02-Pro" and the "G-02" Models. Here’s why:
Cost effective → These two models offer the best value for their capacity and feature a sleek, space-saving design.
Visibility → placed near the bar or entrance, the large HD screen attracts attention.
Impulse sales → late-night customers can easily grab snacks, vapes, or essentials without staff involvement.
Extra revenue → the screen doubles as an advertising space, so the venue can sell ad slots to brands.
Puff Paradise Vending supplies these machines specifically for bars and pubs, combining sales + advertising in one solution.
Can you advertise on vending machine screens in South Africa?
Yes. Puff Paradise Vending operates the VIBE Network, South Africa’s first nightlife digital-out-of-home (DOOH) advertising channel. Our vending machines have built-in HD screens that run ads inside bars, pubs, and clubs.
Brands can book ad space on these machines to reach high-dwell-time audiences in nightlife environments, a space where traditional online ads often can’t reach.
Can I choose which venue my ad appears in?
Yes, depending on availability.
How long does my ad play for?
Your ad is displayed in a recurring rotation, playing for 15 seconds approximately 384 times per day ensuring consistent, high-frequency exposure throughout peak hours.
Can you create the ad for me?
Yes, we offer ad design and video production services if you don’t already have your own creative. Just let us know what you need, and our team will handle everything from concept to final delivery to ensure your ad looks professional and performs well on our screens.
How hard is it to learn or manage these machines?
Our goal is to make it simple. Even if you’ve never run a vending machine before, you’ll get full training and ongoing support. The backend systems are designed to be user-friendly, with dashboards and mobile apps that show sales, stock, and ads in a clear, intuitive way. You’ll always know exactly what’s happening with your machine.
Do I have to be on-site to check stock or sales?
No, this is one of the biggest advantages over traditional vending. With the MoMa App and Reyeah Backend, you can check stock levels, see sales, and even adjust prices or ads remotely from your phone or computer. This means fewer site visits and a business you can monitor from anywhere.
What support do you offer after purchase?
We don’t just sell you a machine and leave you to figure it out. We help you choose the right model, guide you through setup, and provide support so you’re never on your own. Our goal is to make sure you’re confident running and growing your vending business.